10+ years in tech, from a software engineering foundation to building and scaling products across startup, scale-up, and enterprise. I work best in ambiguity: structuring the problem, staying close to users, and connecting what they need to what the business needs.
I build products end-to-end, from discovery to delivery and growth. My strength is taking a vague, high-ambiguity problem and making it concrete: what is the real user need, what is the smallest thing worth building, and how will we know it worked.
I started as a software engineer, spent years owning backlogs and roadmaps for consumer and B2B products, and founded my own company where I took a product from zero to real users and revenue. Today I am focused on AI-native B2B SaaS, building compliance and data tools that are reliable enough for people to trust.
A greenwashing compliance tool for the Dutch and EU market.
The EU EmpCo Directive (2024/825) tightens the rules on environmental claims, with enforcement landing 27 September 2026. Dutch regulator ACM has already acted against Albert Heijn, Eneco, De Bijenkorf, and the coffee and cacao sector. Retailers and brands now carry real exposure on every "eco" or "climate neutral" label.
Compliance teams review sustainability claims by hand: slow, inconsistent, and hard to defend later. The tools that do exist are mostly generic AI wrappers that give a different answer each run, which is exactly what you cannot rely on in a regulatory context.
ClaimProof scans product claims and flags each one red, orange, or green against the directive, then exports a dated PDF audit report. The core is a deterministic local rule engine grounded in the actual legal text, with AI reserved only for the edge cases the rules cannot resolve. I rebuilt it from an earlier model-per-call design into deterministic TypeScript (v4.0.0, 26 unit tests) so the same claim always gets the same verdict, and tested it against live Ekoplaza product pages.
The result is a repeatable, auditable check that a compliance team can actually stand behind, instead of a black box. I mapped the competitive field (EcoClaim.eu, Bird & Bird's scanner, and others) to find the reliability gap, and positioned ClaimProof for the Manufacturing, Supply Chain, and Energy and Sustainability sectors, with NIS2 as the natural next rule corpus.
A pricing-intelligence platform for e-commerce and retail.
Through problem interviews and prototype testing, I found the core pain was not missing data but decision speed: buyers could not compare fast enough to act. I built the comparison flow around that, took it to design-partner customers, and reached real users and affiliate revenue before closing the company.
A greenwashing compliance tool for the Dutch and EU market. It flags sustainability claims red, orange, or green against the EmpCo Directive and exports dated PDF audit reports.
A beauty-product discovery tool for the Dutch market. It ranks products on actual ingredient data rather than marketing claims.
A B2B platform for EU cleaning-product catalogs. It enriches messy catalog data while keeping regulatory detail clean and separate.
Interview practice for PMs. It runs different recruiter personas (startup, scale-up, big tech) and scores your answers.
I get close to real users first and name the actual problem before anyone writes a line of code.
I structure the messy middle into clear bets, trade-offs, and a smallest version worth shipping.
I define what success looks like up front, then use experiments and data to decide what happens next.
My engineering background means I can talk APIs and system design, and make trade-offs the team trusts.
Open to Product Manager and Product Owner roles in the Netherlands, on-site, hybrid, or remote.