Product builder · Amsterdam region
I turn unclear product problems into things people actually use.
Product manager and product builder with ten years across B2B SaaS, e-commerce, and cybersecurity. I started in software engineering, founded a startup, and now build AI-driven products hands-on.
About
Most product problems are not technology problems. They are clarity problems.
I work best in the messy middle, where the idea is still vague, the team disagrees, and nobody is sure what to build first. My job is to make that clearer: understand the real problem, get people aligned, and decide what ships next.
The software engineering background helps me talk to developers without hand-waving, and the founder experience taught me what it costs to build the wrong thing. I have run products end to end, from discovery through delivery and growth. The part I am best at is the messy people side: resolving conflicts between business, engineering, and stakeholders, and getting a divided room aligned on what to build next.
Right now I am focused on AI product management, and the way I learn it is by building. The projects below are real, shipped, and live.
- Product discovery and framing
- MVP scoping and prioritization
- Stakeholder management
- Conflict resolution between teams
- Roadmap definition
- Validation with real users
- Agile delivery
- AI-powered prototyping
- Bridging business and engineering
Experience
Perforlabs
Own product strategy on a B2B security platform. Grew ARR by 7% and user engagement by 20% by moving to an API-first approach and usage-based pricing.
When marketing committed features with executive sign-off but no engineering capacity, I pushed back. I heard them out, took the scope trade-off back to the executive, and the request was deferred to the backlog instead of breaking the roadmap.
Datik
Built a pricing-intelligence and comparison platform from zero to real users. Lifted retailer click-through by 10% and grew affiliation revenue by 7%.
When engineers and designers clashed over scope, I opened a direct channel between them and got them collaborating early, so we shipped a lighter first version without scope creep and phased the full design across later sprints.
ImenPardis · Badr Electric
Led delivery for a mobile messaging product, and before that built software directly. This is where the engineering foundation and the move into product started.
Selected work
BeautyFind NL
A beauty product discovery tool for the Dutch market, built around ingredient transparency and structured product data instead of marketing claims. Smarter filtering, clearer comparison, EU cosmetics context.
Visit ↗CleanFind NL
A B2B platform for EU household cleaning catalogs, focused on compliance-aware product data enrichment. It keeps regulatory hazard data and manufacturer classifications cleanly separated, which is the hard part of this domain.
Visit ↗AI Interview Coach
A practice tool for product managers preparing for interviews, with recruiter personas for startup, scale-up, and big-tech contexts. Per-answer feedback, scoring, and gap framing. Built in React on the Anthropic API.
Visit ↗Datik
A pricing intelligence and product comparison platform I founded for the Dutch e-commerce market, covering discovery, price tracking, and retailer affiliation. My zero-to-users founder chapter, and where a lot of this thinking started.
Founder projectHow I work
Understand the problem
Before anything gets built, I get clear on what we are actually solving and for whom.
Define the MVP
Cut the idea down to the smallest version that proves whether it works.
Prototype quickly
Build something real fast, using modern tooling, so the idea can be seen and tested.
Validate with users
Put it in front of real people, learn from what they do, and decide what is next.
Contact
Working on something unclear and want a second brain on it?
Reach me directly. I read everything.